My Experience as a Copywriting Intern at TTPM It’s my last week here at TTPM, and here are my final thoughts: On content… I have written several pages of content for our website. I love checking things off lists, so every time I would finish a page, CHECK and it’s done. I quickly learned that […]
Author: Centrus
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How to Define Your Target Market
We talked about common content marketing mistakes in last week’s blog post, all of which touch on identifying and understanding your buyer personas. You want to figure this out so you can finally form targeted marketing strategies to increase your client base. But how do you even begin to figure out your target audience? The […]
Content marketing has become the new trend—and it looks like it will stick. I mean, what business wouldn’t want a strategy that costs 62% less than outbound marketing but generates 3x more leads? With 88% of B2B marketers using content marketing, make sure you are among the ones who do not make the following common […]
We all get emails that we scroll right through or don’t even bother opening. I’ve even seen people delete emails before opening them. In the digital world of junk emails, how do you get your emails to stand out? Provide a clear, concise, and intriguing subject line. The subject line should state exactly what the […]
Marketing automation is this new tool that thousands of companies are now using, but are they using it correctly? According to Sirius Decisions, over 40% of marketing automation users have less than two years of experience. Lack of expertise and limited training creates challenges to companies, limiting the value of MA practices. If you are […]
While outbound marketing works well in many cases, inbound marketing should also be utilized as it leads to lower cost and higher return on investment. Inbound marketing focuses on earning instead of buying customers’ attention. Inbound marketing is all about content. You attract customers by creating relevant content, allowing them to make the decision to […]
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What is Account-Based Marketing?
If you are considering account-based marketing, this is a must read! ABM is making its way as a B2B marketing trend, and it’s crucial to know these basics. Getting Started with Account-Based Marketing: The Checklist Account-Based Marketing has taken the B2B marketing world by storm. Technology has streamlined and optimized the processes needed to implement an […]
You’ve finished writing your content with the keywords in mind. Now, it’s time to publish. Most people think content marketing ends here, but in fact, there is a lot you can do after publishing content. As you track your page’s performance, several problems can come up, such as high bounce rates or poor shareability. Here […]
In today’s growing digital world, emails are one of the most efficient ways to reach your customers. When it comes to email marketing, you can have the best email templates with amazing graphics, but that means nothing if you don’t have well-written email content. Here are four basics to writing captivating emails: Focus on benefits, […]
What is your digital marketing strategy? According to a 2015 survey, 80% of digital marketing executives at B2B and B2C companies plan to increase their digital marketing budgets over the next 12-18 months. Half of those making increases plan to do so by 5-10%, and 40% plan for 10-25% increases. Part of these marketing budget […]