Centrus Digital Marketing AgencyAre you writing weekly blogs for your website, but you have no idea of its impact? Me neither. Here’s a post by Pardot on tracking pages per session, bounce rate, average visit durations, etc. Stay updated on your blog metrics! How to Track Key Blog Metrics LET’S TALK ABOUT YOUR COMPANY BLOG Your company blog […]
Great blog on using social media in the B2B industry on Pardot! As a B2B company, this was a useful read for us on using Twitter, staying updated on social media, and sending out swag. B2B Social Media Magic: 3 Ways to Connect with Your Customers It’s time to talk about the elephant in the room: Social […]
You have created this awesome web page, but you’re not getting many viewers. You have tried rewriting content, changing the length, and even redesigning your page, but nothing has worked. What can you do to get higher rankings? Here are a few SEO techniques: Choose a focus keyword, and use it frequently. Having a focus […]
5 B2B Marketing Hacks for Small Teams If you are or ever have worked on a small marketing team then you know that nowhere will you find the same kind of insanely driven, dynamic passion to do all the things. And while there are definitely some perks to being on a small marketing team, small […]
Six Email Worst-Practices: How to Send Your Emails to Your Customer’s Trash You’ve Got (Tons of) Mail More than 205 billion emails are sent out every day; email is the glue that helps clever marketing stick. Some 72% of US adults say they prefer that companies communicate with them through email, and 91% say they’d […]
The Top Digital Channels for Generating B2B Leads B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave. The report was based on data from a survey conducted in November and December 2016 of 179 B2B marketers in the United […]
What is marketing automation? Marketing automation refers to software platforms that allow businesses to more effectively manage marketing tasks such as emails, social media, and others. The software automates repetitive tasks and executes campaigns more efficiently, freeing up time for other tasks. It also helps businesses better qualify leads and close more deals, and thus, […]
Marketing automation is essential to business growth and success. It can be used to manage multiple channels like social media, email marketing, and content marketing more efficiently. You should consider marketing automation if: Your website has heavy traffic, and you are not converting enough leads. You cannot keep up with marketing tasks. You can no […]
At TTPM, we know that even the most experienced professionals can learn something from the fresh insights of an employee who is coming to the field straight out of college. With this in mind, we are excited to introduce our newest TTPM team member and Campaign Manager, Jen Hazell! Jen is a recent graduate from […]
Spending on data-driven marketing efforts is also going up Original article posted on eMarketer Marketers put more dollars behind their data-driven marketing efforts, and saw revenue gains, between Q1 and Q2 2016 in the US. According to August research, this upward track is expected to continue into Q3. In July 2016, Direct Marketing Association (DMA) […]