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B2B Marketing To The Point

To The Point Marketing Agency in Partnership Accord with Pardot

Exeter, N.H., Jan. 20, 2016 – To The Point Marketing Agency (TTPM) is now a Certified Agency Partner with Pardot, the leading marketing automation software provider, under a long-term partnership arrangement. TTPM, based in Exeter N.H., is a full-service marketing agency specializing in B2B data-driven digital strategies and solutions. Pardot, based in Atlanta, GA, is the cloud marketing […]

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To The Point

Say Hello to Our Awesome New Director of Partnership Development, Kate Politano

Whether it’s dancing or playing bridge, politicking or practicing law, good partnerships are the ultimate secret to success. Public relations and marketing certainly fall into this category, too, and we are therefore very pleased to introduce Kate Politano – TTPM’s Director of Partnership Development. Kate’s strong credentials in client relations have come from the fields […]

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B2B Marketing Funny Marketing Best Practices To The Point

Actionable Data: The Marketing Hero’s Sidekick

On a moonlit night, a silhouette is perched on a rooftop, surveying the streets below. Suddenly, their target appears! The figure winds up and hurls a crumpled paper at the target, hitting them squarely in the head. As the figure runs off, the target opens the paper to read, “Attend our webinar next Tuesday, beloved […]

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Marketing Social Media To The Point

Facebook Leads the Pack in Social Media

The verdict is in! Facebook and Pinterest earn the highest scores among marketers for the greatest return on investment on their respective advertising platforms. See the results below: Ad Execs Give Facebook Highest Grades For Social Ad Effectiveness But there’s room for improvement among all social networks Paid advertising on social media properties is delivering a […]

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Marketing To The Point

No, we are not a software company! (Time to rebrand)

“So, what does your company do?” That should be an easy question with a simple answer… but sometimes we find ourselves rambling on trying to explain. To The Point Marketing Agency IS a marketing agency and we know exactly what we are really, really good at, but we realized we haven’t been explaining that well […]

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To The Point

To The Point Marketing Agency Welcomes Nations Insurance Solutions

To The Point Marketing Agency is proud to introduce our newest client, Nations Insurance Solutions! Nations Insurance Solutions is a leading Health and Life Insurance Agency committed to offering you the coverage you want and need, on-line or over the phone, as easily as you would make a purchase from Amazon or Zappos. Nations offers […]

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Database Management Marketing Best Practices To The Point

The 3 Steps to Effective Email Marketing

Effective email marketing starts with the understanding that you can’t send every campaign to everyone on your list – well, you can, but you shouldn’t. There is just too much going on in your recipients’ inboxes and in their online experiences. A sloppy campaign without a specific target will become part of the din. If you want […]

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Email Marketing Marketing Best Practices

Email Marketing: The ROI King

Some exciting numbers have come in around the usage and value of email marketing for businesses… makes you wonder why anyone is saying email is dead, no? Check out the details here: How Much Revenue Does Email Drive? Research suggests email marketing beats just about everything for ROI Email is a tried and true digital […]

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To The Point

Get To Know Stellar Account Manager, Romina Barbotsina

We’re very happy to announce the addition of our newest account manager, Romina Barbotsina, to the To The Point Marketing team! Although she’s new to the office, Romina brings a sharp skill set that she’s been developing over the course of her education at UNH Durham and her professional experience in Portsmouth, NH. Romina holds […]

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Creative SEO To The Point Web Development

How to Pull Off Multi-Brand Website Redesign

New Website Alert! We’ve been hard at work creating a new look for the Formtek Group’s site, and it’s ready to show off to the masses. Visit www.formtekgroup.com and tell us what you think of the website redesign! The Project Formtek is a group made up of several well-known metal forming equipment brands that have […]