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Actionable Data: The Marketing Hero’s Sidekick

On a moonlit night, a silhouette is perched on a rooftop, surveying the streets below. Suddenly, their target appears! The figure winds up and hurls a crumpled paper at the target, hitting them squarely in the head. As the figure runs off, the target opens the paper to read, “Attend our webinar next Tuesday, the […]

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Supporting Your Employees’ Activism & Social Awareness

In today’s atmosphere, workers want to be at a company that not only supports their values but that allows them to be actively involved. 75% of Millennials would take a pay cut to work for a socially responsible company. Just last summer, Wayfair employees protested against migration detention and the company’s business deal to supply […]

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Centrus Circle Spotlight: Lee Germeroth, Germeroth Consulting and Creative

When we’re building your custom marketing strategy, sometimes it may require projects beyond our scope of expertise. We will never pretend to be experts in everything. We’ve worked with all of the partners in our Circle on many projects and know they’re the best at what they do. This new blog series highlights the businesses […]

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What Our Innovative Clients Did to Pivot Their Businesses in a Crisis

An essential part of owning a business is being able to adapt and change business models to fit the current climate. Whether businesses are forced to pivot defensively because the original models are destined to fail, or proactively because opportunities arise in a competitive environment, businesses must be willing to take the risk to change […]

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Centrus Digital’s Five Year Anniversary: Our History So Far

On July 2, 2015, before Centrus Digital was given its name, Bob Rustici founded Sharper Selling, an internet marketing services agency specializing in SEO & paid advertising. Fast forward to one year later, and Jonathan Day enters as the new director of business development! Together, with Bob’s 15+ years experience in the search marketing industry […]

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Keeping Your Remote Team Connected

All businesses have had to make changes to continue their work and maintain relevance given the world’s current status. Countries globally have enacted stay-at-home orders, meaning offices have gone to working remotely and others have shut down altogether. Large companies like Facebook, Google, and Microsoft have announced their employees will be allowed to work from […]