Your business should be employing personalized marketing strategies and technologies to stay competitive in 2015. To keep up with current marketing trends, you need to use data to craft custom user experiences. Why? Here are two of the biggest takeaways from an article called Why Personalized Marketing Will Dominate in 2015: Personalized emails have a […]
You’re reading Email Marketing Success Stories, pt 2 of 2 where we will discuss how automated marketing played a key role in improving Workforce’s sales process. To read part one about Salesforce and how an email redesign improved their lead generation, click here. In “Success Stories: Part 1” a business improved lead generation through a more […]
Originally posted on Marketingprofs.com by Laura McGarrity As technology continues shaping the way marketers engage with customers, traditional marketing efforts are being eclipsed by digital marketing platforms and strategies. Digital marketing allows us to understand target audiences, craft content and delivery methods, measure analytics, and strategize for the future in ways never before possible. Companies […]
Email Marketing Success Stories, pt 1 of 2: Email Lead Generation Email marketing continues to generate impressive returns: every dollar spent yields an average of around $44. Emails can be used for branding, lead generation, sales, and customer retention – but returns depend on the effectiveness of your campaigns. Here is an example of a […]
Effective marketing is personal, which means you want to know a lot about the consumers you are targeting. Typically, this means being familiar with buyer persona: data like age, gender, industry, job title, and company size. But knowing who your buyers are isn’t enough. You must also recognize what it looks like when those customers […]
Are you having trouble meeting your marketing needs with the personnel you have? We recently watched a seminar about the decision to hire, outsource, or DIY for your company’s marketing needs. Here’s what you should know: The first lesson is that you can’t always do everything yourself. Trying to juggle everything is probably not the […]
Customer data drives campaign success, so you need to properly shape your database. We recently read an article called 12 Tips to Help You Conquer Your Direct Marketing Challenges. You can read all 12, but here are 5 in our own words: Determine Your Audience Start by narrowing down your audience so you know what […]
These days, everything is personal; our experiences on- and off-line are catered to our individual needs and interests. Sometimes it seems like all you do is think about something before relevant ads pop up everywhere you look. You might buy a product online and immediately get an email about a complimentary item. This is marketing […]
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Two Marks Are Better Than One
We’ve brought on a couple of new team members onboard, Mark Panicali and Mark Mullaney. After having a little fun yelling, “MARK!” and seeing who answered first, we set them to work in their new positions. First up is Mark Panicali, our new Director of Business Development who will be actively pursuing new clients looking […]
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New Faces at To The Point
Our business is growing, and we’ve grown our staff with it. To better serve our clients we’ve hired excellent new talent that are already hard at work in our new office. Blake Kendrick Blake is a client-oriented kind of guy, and that’s why we picked him. Blake took a Bachelors degree from UNH in psychology […]