“So, what does your company do?” That should be an easy question with a simple answer… but sometimes we find ourselves rambling on trying to explain. To The Point Marketing Agency IS a marketing agency and we know exactly what we are really, really good at, but we realized we haven’t been explaining that well […]
To The Point Marketing Agency is proud to introduce our newest client, Nations Insurance Solutions! Nations Insurance Solutions is a leading Health and Life Insurance Agency committed to offering you the coverage you want and need, on-line or over the phone, as easily as you would make a purchase from Amazon or Zappos. Nations offers […]
Effective email marketing starts with the understanding that you can’t send every campaign to everyone on your list – well, you can, but you shouldn’t. There is just too much going on in your recipients’ inboxes and in their online experiences. A sloppy campaign without a specific target will become part of the din. If you want […]
Some exciting numbers have come in around the usage and value of email marketing for businesses… makes you wonder why anyone is saying email is dead, no? Check out the details here: How Much Revenue Does Email Drive? Research suggests email marketing beats just about everything for ROI Email is a tried and true digital […]
We’re very happy to announce the addition of our newest account manager, Romina Barbotsina, to the To The Point Marketing team! Although she’s new to the office, Romina brings a sharp skill set that she’s been developing over the course of her education at UNH Durham and her professional experience in Portsmouth, NH. Romina holds […]
New Website Alert! We’ve been hard at work creating a new look for the Formtek Group’s site, and it’s ready to show off to the masses. Visit www.formtekgroup.com and tell us what you think of the website redesign! The Project Formtek is a group made up of several well-known metal forming equipment brands that have […]
Everyone knows by now that SEO is important. “Yes, we get it,” they say. But when it comes time to improve rankings, even those familiar with SEO’s importance have a hard time picking a starting point. The key is to remember the four fundamental pillars that hold up today’s rankings: Content Mobile Responsiveness Tidy Code […]
When it comes to social media, it’s not enough to post content. You must actively engage your audience. The number of fans or followers you have is less important than the percent who click on your links, reply to your tweets, post on your page, and ultimately buy from you. Choose Your Platform One of […]
The highest quality leads will always be the ones that tell you they’re ready to make a purchase decision, rather than you having to ask them first. This holds especially true for nontraditional education leads; they know they need to further their professional development, but it’s very easy for them to put it off until […]
Educational organizations that cater to working adults, online learners, and other nontraditional students find that the number one challenge to meeting their class start goals is finding the right nurturing process for their new and existing education leads. But there are a few different points in the lead’s lifecycle that need to be addressed before you even […]