Centrus Digital Marketing AgencySix Email Worst-Practices: How to Send Your Emails to Your Customer’s Trash You’ve Got (Tons of) Mail More than 205 billion emails are sent out every day; email is the glue that helps clever marketing stick. Some 72% of US adults say they prefer that companies communicate with them through email, and 91% say they’d […]
The Top Digital Channels for Generating B2B Leads B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave. The report was based on data from a survey conducted in November and December 2016 of 179 B2B marketers in the United […]
What is marketing automation? Marketing automation refers to software platforms that allow businesses to more effectively manage marketing tasks such as emails, social media, and others. The software automates repetitive tasks and executes campaigns more efficiently, freeing up time for other tasks. It also helps businesses better qualify leads and close more deals, and thus, […]
Marketing automation is essential to business growth and success. It can be used to manage multiple channels like social media, email marketing, and content marketing more efficiently. You should consider marketing automation if: Your website has heavy traffic, and you are not converting enough leads. You cannot keep up with marketing tasks. You can no […]
At TTPM, we know that even the most experienced professionals can learn something from the fresh insights of an employee who is coming to the field straight out of college. With this in mind, we are excited to introduce our newest TTPM team member and Campaign Manager, Jen Hazell! Jen is a recent graduate from […]
Spending on data-driven marketing efforts is also going up Original article posted on eMarketer Marketers put more dollars behind their data-driven marketing efforts, and saw revenue gains, between Q1 and Q2 2016 in the US. According to August research, this upward track is expected to continue into Q3. In July 2016, Direct Marketing Association (DMA) […]
Exeter, N.H., Jan. 20, 2016 – To The Point Marketing Agency (TTPM) is now a Certified Agency Partner with Pardot, the leading marketing automation software provider, under a long-term partnership arrangement. TTPM, based in Exeter N.H., is a full-service marketing agency specializing in B2B data-driven digital strategies and solutions. Pardot, based in Atlanta, GA, is the cloud marketing […]
Whether it’s dancing or playing bridge, politicking or practicing law, good partnerships are the ultimate secret to success. Public relations and marketing certainly fall into this category, too, and we are therefore very pleased to introduce Kate Politano – TTPM’s Director of Partnership Development. Kate’s strong credentials in client relations have come from the fields […]
On a moonlit night, a silhouette is perched on a rooftop, surveying the streets below. Suddenly, their target appears! The figure winds up and hurls a crumpled paper at the target, hitting them squarely in the head. As the figure runs off, the target opens the paper to read, “Attend our webinar next Tuesday, beloved […]
The verdict is in! Facebook and Pinterest earn the highest scores among marketers for the greatest return on investment on their respective advertising platforms. See the results below: Ad Execs Give Facebook Highest Grades For Social Ad Effectiveness But there’s room for improvement among all social networks Paid advertising on social media properties is delivering a […]