Marketing automation is this new tool that thousands of companies are now using, but are they using it correctly? According to Sirius Decisions, over 40% of marketing automation users have less than two years of experience. Lack of expertise and limited training creates challenges to companies, limiting the value of MA practices. If you are […]
While outbound marketing works well in many cases, inbound marketing should also be utilized as it leads to lower cost and higher return on investment. Inbound marketing focuses on earning instead of buying customers’ attention. Inbound marketing is all about content. You attract customers by creating relevant content, allowing them to make the decision to […]
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What is Account-Based Marketing?
If you are considering account-based marketing, this is a must read! ABM is making its way as a B2B marketing trend, and it’s crucial to know these basics. Getting Started with Account-Based Marketing: The Checklist Account-Based Marketing has taken the B2B marketing world by storm. Technology has streamlined and optimized the processes needed to implement an […]
You’ve finished writing your content with the keywords in mind. Now, it’s time to publish. Most people think content marketing ends here, but in fact, there is a lot you can do after publishing content. As you track your page’s performance, several problems can come up, such as high bounce rates or poor shareability. Here […]
In today’s growing digital world, emails are one of the most efficient ways to reach your customers. When it comes to email marketing, you can have the best email templates with amazing graphics, but that means nothing if you don’t have well-written email content. Here are four basics to writing captivating emails: Focus on benefits, […]
What is your digital marketing strategy? According to a 2015 survey, 80% of digital marketing executives at B2B and B2C companies plan to increase their digital marketing budgets over the next 12-18 months. Half of those making increases plan to do so by 5-10%, and 40% plan for 10-25% increases. Part of these marketing budget […]
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Blog Analysis 101
Are you writing weekly blogs for your website, but you have no idea of its impact? Me neither. Here’s a post by Pardot on tracking pages per session, bounce rate, average visit durations, etc. Stay updated on your blog metrics! How to Track Key Blog Metrics LET’S TALK ABOUT YOUR COMPANY BLOG Your company blog […]
Great blog on using social media in the B2B industry on Pardot! As a B2B company, this was a useful read for us on using Twitter, staying updated on social media, and sending out swag. B2B Social Media Magic: 3 Ways to Connect with Your Customers It’s time to talk about the elephant in the room: Social […]
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6 SEO Tips to Boost Your Rankings
You have created this awesome web page, but you’re not getting many viewers. You have tried rewriting content, changing the length, and even redesigning your page, but nothing has worked. What can you do to get higher rankings? Here are a few SEO techniques: Choose a focus keyword, and use it frequently. Having a focus […]
5 B2B Marketing Hacks for Small Teams If you are or ever have worked on a small marketing team then you know that nowhere will you find the same kind of insanely driven, dynamic passion to do all the things. And while there are definitely some perks to being on a small marketing team, small […]