Pardot scoring is no secret to its users. Scoring is a great tool for measuring how engaged your prospects are with your company and marketing efforts. Each time a prospect interacts with your website, emails, whitepapers, or any marketing asset, you can add to or subtract from their overall score. However, Pardot offers a way […]
Automated email campaigns are an almost-magical tool for handling automatic, dynamic, and time-sensitive email marketing. When used properly, an automated campaign is an adaptable solution for sending personalized emails to a variety of customers. Not only that, but emails sent from an automated campaign are always timely. Automated campaigns can automatically send follow-up emails based […]
Account Based Marketing is the most effective solution for attracting and keeping high-value customers. For a refresher on what exactly ABM is, check out our previous blog post here. Setting up ABM can seem complicated, but it doesn’t have to be. Here are 3 tips for implementing successful ABM campaigns. Deliver Personalized Content Personalized content […]
It might be tempting to blast out sales emails to every prospective customer in your database, but be careful! After acquiring a prospect but before making the sale is a very delicate time. It can be difficult to strike the balance of keeping their attention without scaring them off. Fortunately, the 1-2-3 strategy makes this […]
One of Pardot’s key functions is to evaluate and prioritize prospects. Pardot uses two main indicators to do this: score and grade. In layman’s terms, score evaluates how much a customer likes your company. A grade is the opposite: it estimates how much you’ll like a customer. To identify which customers will be a good […]
In the digital world, making a fast first impression is more critical than ever. But if that impression is uninformed or improperly-timed, it can backfire and reflect poorly on you. Interested in reaching prospects faster and more efficiently? Salesforce Engage allows your sales team to stay on top of prospects quickly from any device at […]
My Experience as a Copywriting Intern at TTPM It’s my last week here at TTPM, and here are my final thoughts: On content… I have written several pages of content for our website. I love checking things off lists, so every time I would finish a page, CHECK and it’s done. I quickly learned that […]
Categories
How to Define Your Target Market
We talked about common content marketing mistakes in last week’s blog post, all of which touch on identifying and understanding your buyer personas. You want to figure this out so you can finally form targeted marketing strategies to increase your client base. But how do you even begin to figure out your target audience? The […]
Content marketing has become the new trend—and it looks like it will stick. I mean, what business wouldn’t want a strategy that costs 62% less than outbound marketing but generates 3x more leads? With 88% of B2B marketers using content marketing, make sure you are among the ones who do not make the following common […]
We all get emails that we scroll right through or don’t even bother opening. I’ve even seen people delete emails before opening them. In the digital world of junk emails, how do you get your emails to stand out? Provide a clear, concise, and intriguing subject line. The subject line should state exactly what the […]