As a fellow marketer, I understand that you have a million different things to do and not enough time to do them. But what if you had a system that could automatically do some of the work for you? With Engagement Studio, you can be the next great Picasso! Using this blank canvas, you can […]
Being able to track prospect engagement is a powerful tool utilized by many Pardot users. Multiple scoring categories allow individuals to score prospects based on more than one product or lines of business. These scores can be used to determine where a prospect is in the buying process. It can also create insight into which […]
Account-Based Marketing (ABM) is a B2B strategy that helps businesses concentrate their marketing resources on specific, high-value accounts. ABM’s many benefits make it a more desirable long-term investment for businesses. Check out a few reasons why we encourage ABM! Marketing that is Personal and Optimized ABM allows companies to focus their marketing efforts on target […]
It’s a common story that a company has plenty of leads, and yet somehow doesn’t end up with plenty of sales. You know they’re dropping off somewhere, but you don’t know where, so you can’t fix the problem. Marketing automation (MA) helps you distinguish the pieces of your sales process, and shows you exactly where […]
Did you know that you can add prospects to a list based on their responses-without automation rules? Is your Pardot account flooded with dozens of similar automation rules? Automation rules that take action based on field values? If so, this hack will come in handy. When using a Pardot form, select a field to edit, […]
[vc_row][vc_column][vc_column_text] Cleaning up bad data fields: Have you ever gone into your Pardot instance, only to discover hundreds of sync errors to Salesforce that are preventing your Sales Qualified Leads from actually making their way to sales? If so, you are certainly not alone! Bad data fields are everywhere. There are, of course, many reasons […]
Account Based Marketing is the most effective solution for attracting and keeping high-value customers. For a refresher on what exactly ABM is, check out our previous blog post here. Setting up ABM can seem complicated, but it doesn’t have to be. Here are 3 tips for implementing successful ABM campaigns. Deliver Personalized Content Personalized content […]
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Dynamic Content: A Go-To Guide
Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. To put this into context, five years ago people were awed when Amazon could […]
TechStart is a software company that implements an all-in-one technical support system (e.g. support calls, email cases, internal support document creation, etc.) for large businesses. They have been in the software space for less than 3 years, but began struggling with generating leads, due to competition from well-established companies and limited marketing funds. TechStart software […]
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Hyper-Personalized Conversations
Who remembers buying a car in the 1990s? I can remember my Dad looking in the newspaper or on TV. Then, the trips to the dealerships started. Long trips, He went to multiple dealerships, spoke to a lot of sales people, drove a lot of cars, got the ‘best deal’ from a few places and […]