Centrus Digital Marketing AgencyYou definitely want to mark your calendars for Google’s Marketing Live event on May 14th. For people who know Bob, he’s been working as a Google pay-per-click advertiser for over 15 years. He started out first running ads during the early stages of Google’s partner program and have watched their tools and programs evolve over […]
It’s easy to become cynical as an advertiser. We spend a lot of time trying to get people to part with their hard-earned money for our clients. We get lost in metrics, writing compelling copy, and selling on behalf of others. But every now and then, a project comes along that is bigger than all […]
How do you know when it’s time to pull the trigger on advertising? There is no easy answer, but one thing that helps you to hit the ground running is making sure all your digital ducks are in a row. Our client Coastal Aesthetics, a medical spa in York, ME, is a perfect example. They […]
Before Bob founded Centrus Digital, he’d already been a SCORE counselor for 8 years, and he knows how to ask the tough questions about your long and short term strategy. We understand that you hiring a marketing agency for a REASON — not to get bogged down in metrics and KPIs (which are important), but […]
With election day around the corner, we want to spotlight the work we have done with Citizens Count of New Hampshire. They are an organization that inspires the citizens of New Hampshire to become active in democracy by providing information to make it easier to know about the policies that matter most to them. Make […]
One thing that we pride ourselves on here at Centrus, is our love for the community, and the arts in our community. The arts community is fueled by non-profits that promote and enhance the art community in Portsmouth and the surrounding areas. One thing we know about non-profits is that they often have tight budgets […]
In the past year, we have worked with clients who schedule appointments and conduct financial transactions on their website who are using a third-party service like Square, Bookeo, or Magento. The concept is simple; a prospective client lands on your website, schedule an appointment, and boom, you made a sale. What most of our clients […]
What is it that ensures maximum open rates? Designing a successful email isn’t just about finding the perfect colors or images. Anything from crafting the best subject line to laying out your email can decide whether someone responds to your call to action (CTA). Take the guesswork out of designing your next email template in […]
Have you ever wondered why your Pardot landing pages are not converting as expected? The best landing pages convert at rates of up to 27.4%. If you’re having trouble with low conversion rates, it may be time to invest in landing page optimization. This process starts the minute you start designing your landing page but […]
What is the first thing that comes to mind when you hear the phrase “marketing automation”? Is it a detailed diagram of emails that are sent to specific prospects at scheduled times in your Salesforce marketing cloud? This has become the norm for many businesses, yet it is one of the most ineffective paths that […]